Painting an airplane: Why every layer counts
今日の英語の習慣化の題材は...
大空に戻って、AirplanesのPaintings(塗装)の話題からです。
いくら掛かって、時間はどのくらいかかるのか興味のある読者諸氏は内容をお読みください!
興味あるContent(内容)の英文は読み易いでしょう。
イメージを使って、英文解釈してみて下さい♪
(CNN) — Airlines are some of the most recognized brands in the world, and there's no better billboard for them than the fuselage of their own aircraft.
Once upon a time airline liveries were all about national flags. They were both a symbol of a country's pride and an expression of the quasi-diplomatic status airlines enjoyed (hence the term "flag carrier").
All this changed with the liberalization of the air travel industry.
The emergence of a dynamic and competitive private airline sector opened the floodgates of creativity when it comes to aircraft liveries: from the bright, eye-catching colors favored by low-cost carriers to the intricate one-off designs with which some airlines choose to delight aviation enthusiasts every now and then.
Cute animals, cartoon superheroes and artistic masterpieces -- everything is fair game when it comes to seeking the public's attention through a catchy airline livery.
Patriotic paint jobs have by no means gone out of fashion, either. In June 2020, UK Prime Minister Boris Johnson made the controversial decision to spend a reported £900,000 ($1,116,000) of taxpayers' money on a Union Jack-themed makeover of the prime ministerial RAF Voyager jet.